Intel Corporation
Sales & Marketing Rotational Program
August 2021 - October 2022
Sales and Marketing Development Manager (Team Cisco)
May 2022 - October 2022
- Create and execute go-to-market co-marketing strategies between Intel and Cisco, coordinating and facilitating integrated projects including newsletters, PR/comms pieces, technical sales assets. Manage 5+ ecosystem partners in augmented reality, drone, and federal/defense industries for co-marketing opportunities and sponsorships.
- Build strategies to identify and engage customers to maximize ecosystem impact; Use solution approach to selling and creating value for customers in big data and Cloud space facilitating strong customer relationships with CIOs, stakeholders.
- Manage end-to-end webinar program operations from webinar creations, technical operations, building demand gen programs.
Small Business Marketing Strategist
January 2022 - May 2022
- Serving as voice of the end business customer (SMB small and medium businesses) and all value-chain players into the Commercial PC and laptop business. Headed four-month long UX research for five verticals in small business segment.
- Lead insights initiative to guide next-gen product innovation for Intel’s vPro client computing solutions. Identified and researched three new market segments through target audience segmentation and profiling, value proposition, and feature prioritization with a focus on the SMB small and medium business audience.
Executive Thought Leadership Marketing
August 2021 - January 2022
- Developed insights-led campaign for two mixed-method research studies gathering data on employee sentiment, executive socials and compete marketing. Identified six gaps and devised quantifiable solutions, presented to Client Computing Group’s executive team for growth opportunities to guide Intel strategy.
- Drove internal communications as second level to Chief of Staff to drive strategic objectives in thought leadership: conducting market research, driving executive-level outbound marketing content, building relationships with executive peer partners to support co-marketing opportunities in technology, product, and solution development.